Our Journey: Building Shoes for Growing Feet .
Why ?
Nikhil discovered that most shoes for children are either miniature versions of adult shoes or flashy, cartoon-themed options. Neither prioritise the unique needs of growing feet.
The Worrying Fact !
Throughout this journey, Nikhil consulted top podiatrists and orthopaedic paediatricians from multiple countries, spoke with leading podiatric association heads, and engaged thousands of parents and kids. What he realised was simple but alarming: while we worry about kids outgrowing shoes, we often overlook the critical role footwear plays in the healthy development of their feet.
The ill Effects
Flat feet, ingrown toenails, bacterial infections, heel pain, and pigeon toes are just a few of the foot issues that could be prevented with the right footwear — but there’s little awareness around this.
Things Need To Change !
Now, with his daughter Amaira growing up, Nikhil was driven to create a shoe designed specifically for kids from the ground up. Shoes that support healthy foot development, without compromising on style or comfort.
